National Park Foundation & Humana Win Accolades for Cause Campaign Building A Better World… and the Bottom Line
WASHINGTON – The National Park Foundation, the official charity of America’s national parks, and Humana were honored with a Gold Cause Marketing Halo Award in the Best Video Campaign Category at the 14th Annual Cause Marketing Forum Conference on June 2 in Chicago. A total of 20 awards were given out to programs judged to be the best at doing well by doing good in 2015.
As a partner of the National Park Foundation's Find Your Park/Encuentra Tu Parque movement, Humana sought to address increasingly sedentary lifestyles. Together, they created Senior Skip Day, encouraging people 62 years of age and older to skip out on their normal, daily routine to enjoy a healthy day in one of the national parks. On Senior Skip Day, seniors had free access to more than 400 national park sites across the United States with special celebratory events in certain national park locations. The fun, lighthearted approach was central to the success of “The Check-Up,” which helped drive interest in Senior Skip Day. The video itself garnered an impressive 1.6 million views.
“’The Check-Up’ captured hearts and minds with its humor and inspired thousands of people across the country to connect with the health benefits of national parks,” said David French, senior vice president of marketing, communications, and corporate partnerships at the National Park Foundation. “Thanks to Humana, we’re helping more people find their park through innovative videos, events, and more. We are honored to be the Gold winner in the Best Video Campaign Category, shining a light on the positive impact we’re making with partners like Humana.”
"We congratulate the National Park Foundation and Humana on their efforts to do well by doing good," said Cause Marketing Forum President David Hessekiel.
Over one hundred programs were entered in this year’s Cause Marketing Halo Award competition.
“Gone are the days when adding a charitable angle to a consumer- or employee facing initiative was new and novel,” continued Hessekiel. “’The Check-Up’ is being recognized for going beyond the basics to offer a unique partnership able that draws attention and engagement.”
Now in their fourteenth year, the Cause Marketing Halo Awards are North America's highest honor in the field of cause marketing, awarded by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed. Descriptions of all the Cause Marketing Halo Award winners can be found online at www.CauseMarketingForum.com/halo2016.
Golin, a leading-edge global communications firm, and GMR Marketing, an award-winning global experiential marketing agency, lead the creative development and execution behind Humana’s Senior Skip Day. Golin produced the video, “The Check-Up”.
ABOUT THE CAUSE MARKETING FORUM
Now in their fourteenth year, the Cause Marketing Halo Awards are North America's highest honor in the field of cause marketing. They are presented to US and Canadian companies by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed. All Halo finalists can be seen online at www.CauseMarketingForum.com/halo2016.
ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.