Lindsay Gsell

Lindsay Gsell is the senior vice president of strategic marketing, overseeing NPF’s content, branding and marketing efforts. A strategist at heart, Lindsay is at her best when she’s helping teams build consensus to solve challenges and set ambitious goals. Combined with a passion for efficiency and process, she brings an operational lens to marketing and storytelling.

Prior to her time at NPF, Lindsay worked in the digital agency space for over a decade. Her most recent role was leading the WPP-owned boutique digital creative agency ISL. In addition to heading up the strategy group there, Lindsay served as the managing director, overseeing the day-to-day operations of the office and team. She has a track record of managing multi-million dollar portfolios and teams of engagement, paid media, content, and creative strategists. Her past clients included Kroger, Boston Beer Company, Treasury Wine Estates, the National Associate of REALTORS, Capital One, and Wawa, among others.

Before “social media specialist” was a real job, Lindsay earned a master’s degree in journalism from the University of Maryland, concentrating in digital reporting. She got her start as a writer for the U.S. Department of Energy’s blog, where she highlighted energy efficiency and renewable energy project grants from around the country.

In her off hours, Lindsay enjoys trying her hand at new sports, including tennis, water aerobics, and fencing. She loves to explore all the DMV has to offer (including many national park sites!) with her family.