O.A.R.S.’ Tribute to Our National Parks

By: 
Cari Morgan

If this video doesn’t inspire you to visit a national park this summer, we don’t know what will…

Walt Whitman may not have known what it was like to step foot into a national park when he published his poem, Miracles, in 1855. After all, Yellowstone—our first national park—wasn’t established until 1872, yet his words perfectly evoke the sense of magic and wonder so many of us experience when we visit these special places today. 

Maybe that’s why we’ve been able to tug on everyone’s heartstrings with our new “Miracles” video.  This tribute to America’s national parks—combining Whitman’s poem with stunning time-lapse footage from places like Grand Canyon, Yellowstone, and Grand Teton—may not be what you’d expect to see from the leading whitewater rafting outfitter in the world. 

It’s not an action-packed, adrenaline-inducing montage, but rather a thoughtful approach to inspiring people to visit our national parks. And according to Steve Markle, O.A.R.S.’ director of sales and marketing, selling river trips was never the primary goal of this project.

“The ‘Miracles’ video speaks to our foundation as an adventure outfitter that is invested in preserving wild places through meaningful interactions with nature,” says Markle.  “At the end of the day, I can honestly say, O.A.R.S. is more motivated to get people out into nature than we are by the bottom line.” Hopefully, our latest storytelling project hit the mark.

“We had two goals with our ‘Miracles’ video,” Markle adds.  “We wanted to inspire more people to visit our national parks this summer and be moved enough to share this video with their friends and family members through social media.”

What do you think?  Did the “Miracles” video work its magic?  If so, tell us how much you love our national parks for a chance to win a Grand Canyon rafting trip for two from O.A.R.S. Winners will be announced Monday, May 19, 2014.

Cari Morgan is O.A.R.S.' Communications Specialist. She lives and plays in the Sierra Foothills near Yosemite National Park.
Photo provided by O.A.R.S.